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Mark Anderson
Market Watch: At the revived Newport Beach market, persimmons and satsuma mandarins
Market Watch: At the revived Newport Beach market, persimmons and satsuma mandarins

Orange County offers both opportunity and pitfalls for farmers market shoppers. The area's demand for fresh local produce far exceeds the supply, particularly for crops such as stone fruit and apples, and it's difficult for upstate growers to make it through the traffic to O.C. venues. One of the best in the area is the recently revived Newport Beach market. Manager Mark Anderson has made a point of carefully screening his produce vendors to exclude cheaters who might sell produce bought from wholesalers or other farms. He does so by visiting farms and consulting with other integrity-oriented managers, many of them from the Los Angeles area, where he lives, and where he started...

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