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Arnold Palmer dies at 87; golfer captivated fans with homemade swing and revolutionized sports marketing

Arnold Palmer dies at 87; golfer captivated fans with homemade swing and revolutionized sports marketing

Arnold Palmer, the son of a Pennsylvania golf-course greens keeper who combined movie-star magnetism, go-for-broke daring and the nascent power of television to become a seven-time professional major tournament champion and the sport's first international corporate icon, died Sunday.

The United States Golf Assn. announced his passing on Twitter: “We are deeply saddened by the death of Arnold Palmer, golf's greatest ambassador, at age 87.”

Palmer captivated golf audiences in the late 1950s and early 1960s with an ungainly, homemade swing and hitch-up-his-pants swagger. He won 62 PGA Tour events and more than 90 tournaments worldwide, but his swath cut far...

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