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L.A. start-up's plasma lights help turn film and TV shoots green
L.A. start-up's plasma lights help turn film and TV shoots green

Rob Rutherford looked up from his workbench, order receipts and debris from Hive Lighting's products strewn around his laptop. "The bulbs shipped," he said to business partner Jon Miller. Both grinned. More bulbs meant more business: new film, TV and commercial sets to be illuminated by Hive's energy-saving plasma lights, which represent a step forward in energy-efficient production. PHOTOS: Hollywood backlot moments Hollywood has embraced the cause of environmental sensitivity. In recent years, the Producers Guild of America and major studios have launched green initiatives that focus on efforts such as recycling trash and diverting props and sets away from...

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