Topics

Sports Illustrated

Ashley Graham, Danielle Brooks and Gabourey Sidibe step up for Lane Bryant's fall campaign

Ashley Graham, Danielle Brooks and Gabourey Sidibe step up for Lane Bryant's fall campaign

Furthering its efforts to break stereotypes of plus-size women, Lane Bryant will on Monday launch a fall ad campaign titled “This Body Is Made to Shine.”

“With previous campaigns we’ve helped disrupt the dated and ridiculous views and depictions of the ‘perfect’ body displayed in the media. With ‘#ThisBody Is Made to Shine’ we intend to encourage women to embrace even more positivity and turn the tables on negativity in order to overcome social misconceptions,” said Linda Heasley, president and chief executive officer of 

79°