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Iteris greenlights ways to better account for its revenue
Iteris greenlights ways to better account for its revenue

Some people in Southern California like dealing with congested freeways — mainly those who work for Iteris Inc. of Santa Ana. Iteris makes sensors and other devices that, combined with company software, track and predict things such as traffic, weather and ground moisture. The company also provides consulting services. In Texas, an Iteris vehicle detection system decides when to give motorists a green light to merge with freeway traffic. In Colorado, when roads are covered with snow and ice, Iteris monitoring equipment advises maintenance crews on where to plow and what de-icing strategy — such as salt — they should use. For chemical giant BASF's crop...

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