Ad Ratings

Kleenex Huggies Disposable Diapers ran the most advertisements on daytime television for the week of Sept. 29 through Oct. 5, with 61 commercials. The brands advertised the most on daytime TV in the period:

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Product Household rating* Total ads Kleenex Huggies diapers 227.5* 61 Payless Shoesource shoes 161.3 37 Electrasol dishwashing detergent 134.3 34 Disney toys 117.5 28 Garnier Belle Color hair color 109.0 25 General Foods Intl. coffee 106.2 27 Hellmann’s salad dressing 103.7 25 Advil pain reliever 102.1 24 Colgate whitening gel toothpaste 92.1 26 Aleve pain reliever 87.0 25

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* Each rating point represents 980,000 TV homes.

Sources: Nielsen Media

Research Monitor-Plus service