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Lyft unveils Happy Hour: up to 50% discount on rides during slow times

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Lyft on Tuesday announced Happy Hour, a feature that will give users discounts of up to 50% on rides during slow business hours on the ridesharing service.

The San Francisco company said Happy Hour discounts will range from 10% to 50%. The app will notify users if it is Happy Hour when they open the app.

“We created Happy Hour as a straightforward way to keep Lyft busier for drivers and more affordable for passengers,” Lyft said in a statement. “For instance, a driver who would normally have one ride per hour at $12 may now see two or more rides per hour at $9.”

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Lyft does the opposite of Happy Hour during busy times with a feature called Prime Time, which charges users extra as a tip for their drivers.

The new Happy Hour feature may help Lyft better compete with rival Uber, which dropped the prices of its UberX service this year.

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Lyft’s announcement also comes shortly after rival Sidecar changed its pricing structure to that of a marketplace, allowing riders to choose their drivers based on who offers the best price and other factors.

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