Beyonce stops by Wal-Mart, pays for shoppers’ holiday gifts

Beyonce stops by Wal-Mart, pays for shoppers’ holiday gifts
Beyonce stopped by a Wal-Mart store for a little shopping of her own, including a copy of her fifth self-titled album. Then she played Santa, paying for shoppers’ purchases to the tune of $37,500.
(Jamie McCarthy / Getty Images)

And the “#BeyGood” season continues.

Beyoncé stopped by a Wal-Mart in Tewksbury, Mass., on  Friday, shocking hundreds of holiday shoppers with her presence alone. But a simple appearance with hugs and smiles to customers around wasn’t the only surprise Beyoncé had in store, according to media reports.


After a brief introduction over the intercom, Queen Bey wished everyone a Happy New Year and opened a tab of her own: The first $50 of everyone’s holiday shopping was on her. It was a “Merry Christmas” wish to the tune of $37,500 before the singer took the stage as part of her Mrs. Carter Show world tour.

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The singer hugged some of her smallest fans and smiled at others, who snapped pictures and took video as Beyoncé made her way through the store. But Christmas would not have been complete for her without purchasing a baby doll for her daughter, Blue Ivy Carter, and a copy of her fifth-self titled album.

Beyoncé had already given her fans another shock earlier this month when she announced the album’s release through a 15-second Instagram video with a one-word caption: “Surprise!”

Target and Amazon refused to sell the album because of its initial release online, exclusive to Apple’s iTunes store. But that hasn’t hurt sales, as dedicated fans have moved the album to 1 million sales worldwide, according to the Associated Press. The album skyrocketed to record numbers on iTunes with the largest sales in a week in more than 100 countries, according to Apple. 

It’s safe to say that the days leading up to Christmas weren’t jolly just for those few hundred shoppers, but also Beyoncé herself.



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