Watch: Pharrell stretches out in 24-hour music video for 'Happy'

Big week for music videos, right?

Katy Perry, Arcade Fire, Bob Dylan -- all have released talked-about clips over the last few days, and that's not even getting to the mind-blower that is Kanye West's "Bound 2," in which the rapper pretend-rides a motorcycle with his fiancee, Kim Kardashian, through a digitized version of the American West.

Impressive as they are, though, none of those videos goes on for as long as it takes for the Earth to rotate on its axis.

PHOTOS: Concerts by The Times

That's how long Pharrell's new one lasts.

The hip-hop star on Thursday released what he calls the world's first 24-hour music video, for his song "Happy," from the soundtrack to this summer's "Despicable Me 2."

Its plot is simple, with Pharrell and some of his pals (including Jimmy Kimmel, Steve Carell and Tyler, the Creator) strolling and dancing around L.A. as the jazzy soul-funk tune plays on repeat.

But as with Dylan's interactive clip for "Like a Rolling Stone," the "Happy" video, viewable online, allows you to click your way into the experience by choosing specific times of day to see the performers do their thing. (Check out the exuberant hippie dude getting busy next to the El Monte Busway at around 2:28 p.m.)

Pop & Hiss will level with you here: We haven't watched the entire not-so-short film, mostly because we keep going back to Kanye and Kim in "Bound 2." And you should know that there's at least one scene in which characters from "Despicable Me" show up, reminding you that -- oh, hey! -- the movie is due next week on iTunes.

For a bit of marketing, though, "Happy" more or less delivers on its title.


Watch: Arcade Fire scores dreams in moody 'Afterlife' video

Album review: Blood Orange's bravely mournful 'Cupid Deluxe'

Lady Gaga tops Billboard 200 album chart -- barely -- with 'Artpop'

Twitter: @mikaelwood


PHOTOS: Concerts by the Times

THE ENVELOPE: Awards Insider

PHOTOS: Grammy top winners

Copyright © 2019, Los Angeles Times
EDITION: California | U.S. & World