Shopping: Hurley opens pop-up at Americana at Brand in Glendale
Hurley, the Costa Mesa-based brand rooted in surf-and-skate culture, is bringing a little counterculture spirit — and its covetable new collaboration with heritage brand Pendleton — to Glendale.
The sporty label has launched a laid-back pop-up shop inside an empty storefront at the Americana at Brand shopping center.
The ephemeral shop —sandwiched between Kiehl’s and Madewell and outfitted with repurposed displays and furnishings (including a sofa from headquarters) — features Hurley’s premium men’s and women’s collections for holiday, a wall-sized denim display, a smattering of kids’ items and pieces from Hurley’s recent collaboration with Weezer (which was formerly only available at PacSun stores).
And, perhaps most notably, the pop-up is the only place in L.A. that will showcase the entire Hurley for Pendleton collection, which officially launches Monday in stores and online. The trend-right collaboration, priced from $150 for jeans to $400 for jackets, marries denim and preppy basics with Pendleton’s “Mad Men”-style plaids and vibrant Southwest-inspired fabrics.
“It seemed like the right time to do a pop-up for us,” said Laura Wasser, vice president of marketing for Hurley. “And it’s the right place because we are so Orange County-centric. And the Americana is the Grove on steroids, really. During the holidays, it’s surreal. There’s the trolley, and they have a Santa with a real beard.”
The outpost will host a revolving roster of events during its two-month lifespan, including a weekly happy hour on Fridays between 6 and 8 p.m. featuring free cocktails provided by neighboring restaurant Katsuya and discounts on merchandise. A fashion show highlighting the Pendleton collaboration is also in the works, as are a handful of artist-driven events.
“It will be fun and different and not what people expect,” noted Wasser a few days before the store’s launch. “Isn’t that what a pop-up store is supposed to be?”
Hurley Pop-Up Shop at the Americana at Brand, 889 Americana Way, Glendale. 10 a.m. to 9 p.m. Monday through Thursday; 10 a.m. to 10 p.m. Friday and Saturday; 11 a.m. to 8 p.m. Sunday.
https://www.hurley.com
OPENING
Alexis Bittar: New York-based “It” jewelry designer Alexis Bittar has opened the first of two planned L.A. stores on bustling 3rd Street (the second will be on Abbot Kinney Boulevard in Venice). The designer, who nabbed this year’s Accessory Designer of the Year Award from the Council of Fashion Designers, is known for sculptural, bold Lucite pieces.
8383 W. 3rd St., Los Angeles. (323) 951-9803. 11 a.m. to 7 p.m. Monday through Saturday; Noon to 6 p.m. Sunday.
https://www.alexisbittar.com
SALE
Splendid and Ella Moss Friday and Saturday: The Cooper Building in downtown’s garment district will host the biannual warehouse sale for contemporary brands Splendid and Ella Moss. Expect new merchandise delivered daily from the brands’ many sub-collections, including Splendid, Ella Moss, Splendid Mills, Ella Moss Girl, Splendid Girl, Little Ella and Splendid Littles.
860 S. Los Angeles St., Los Angeles. (213) 627-3754. 9 a.m. to 4 p.m. both days.
https://www.ellamoss.com and https://www.splendid.com
EVENTS
Small Gift Los Angeles ongoing through next Sunday: Sanrio, the company that created Hello Kitty, is celebrating its 50th anniversary with a major art exhibition at the Barker Hangar inspired by its “small gift, big smile” philosophy. The roving exhibition features artwork inspired by Sanrio characters by 50 different artists — including Simone Legno, who does the artwork for Tokidoki, and Paul Frank, creator of the famous Julius monkey. Artwork is for sale, and there will also be a pop-up shop and interactive activities, including 11 art installation rooms.
3021 Airport Ave. No. 203, Santa Monica, (310) 390-9071. 10 a.m. to 10 p.m. Sunday; 11 a.m. to 9 p.m. Monday through Thursday; 11 a.m. to 10 p.m. Friday; 10 a.m. to 7:30 p.m. Saturday. 10 a.m. to 10 p.m. Sunday, Nov. 21.
https://www.sanrio.com/smallgift
Oscar de la Renta trunk show Tuesday and Wednesday: Check out Oscar de la Renta’s ladylike spring collection, defined by floral embroidery and smart, 1950s-inspired skirt suits.
9700 Wilshire Blvd., Beverly Hills, (310) 550-5900. 11 a.m. to 4 p.m. in the Couture Salon.
https://www.neimanmarcus.com
J Mendel Spring trunk show Thursday and Friday: New York-based furrier and ready-to-wear brand J Mendel shows its latest collection, marked by a cavalcade of white airy dresses.
9700 Wilshire Blvd., Beverly Hills, (310) 550-5900. 11 a.m. to 4 p.m. in the Couture Salon.
https://www.neimanmarcus.com
