The "exciting" and "provocative" new compact sedan from Toyota comes in a squat, sloped package with bulging fenders, carbon-fiber accents and massive 19-inch alloy wheels.
This is the ... Corolla?
It's the Corolla Furia concept, at least, unwrapped for the public on Monday at the 2013 North American International Auto Show in Detroit.
FULL COVERAGE: 2013 Detroit Auto Show
"It builds on the brand's product development priority to develop more dramatic, expressively designed vehicles," the company said in a release, reflecting the stated desire of Akio Toyoda, chief executive and president, for Toyota to produce spicier cars.
Since 1968, the Corolla has sold millions of copies with its unwavering embrace of the practical -- some might call the current model plain, even homely. But the company now speaks, somewhat self-consciously, in soaring terms of its new focus on aggressive styling.
"Iconic Dynamism" is how the fuddy-duddy automaker, heretofore steeped in styling understatements,...