Spotify Technology SA and Hulu LLC are introducing a combined subscription that reduces the monthly price of using both, a promotion designed to attract new paying users to the music and video streaming services.
Starting in summer, advertising-free music on Spotify Premium and the more than 75,000 television shows and movies on Hulu's U.S. ad-supported service will be available for $12.99 a month, the companies said in a statement. On Wednesday, Hulu began offering a 99-cent trial subscription for its ad-supported plan for three months as an introduction to the bundle.
The package comes to less than the price of subscribing separately to Spotify's $9.99-a-month service and Hulu's $7.99-a-month service. Hulu — owned jointly by Walt Disney Co., 21st Century Fox Inc., Comcast Corp. and Time Warner Inc. — had about 17 million subscribers last year, while market leader Netflix Inc. surpassed 54 million in the United States.