It’s an unlikely pairing: Cosmopolitan, the magazine known for its frank sex advice and sultry photo spreads, will debut a line of products for
Cosmo announced Thursday that it has launched a collection of lingerie, sleepwear, shoes and handbags – all imbued with a "fun, fearless female" vibe – exclusively at J.C. Penney. The products are available at more than 600 stores nationwide and online.
The styles were created by Cosmo's editorial team in tandem with design teams from J.C. Penney. To wit – leopard-print panties, satiny robes and nighties, snakeskin-patterned clutches and more. The most expensive items – footwear – will top out at $95.
Earlier this week, Cosmo hired former Marie Claire editor in chief as its own top editor, replacing longtime boss Kate White. The
J.C. Penney is hoping Cosmo's strategy for success also works in retail, even if it means taking on a saucier attitude.