Shoppers struck by the urge to purchase Power Rangers action figures at 3 a.m. Tuesday are in luck: Toys R Us will stay open for 87 hours straight from 6 a.m. Saturday through 9 p.m. Christmas Eve.
The retailer is just one of many vying for precious consumer dollars this holiday season, having emerged from a lukewarm Black Friday weekend into the shortest Thanksgiving-to-Christmas stretch in a decade.
The Toys R Us store in Times Square in New York City will welcome guests for an unprecedented 566 consecutive hours, having opened at 8 a.m. Dec. 1 with plans to keep running through 10 p.m. Dec. 24.
Beyond the long hours, other Toys R Us locations are also tempting shoppers with price-matching programs, inventory updates through Christmas Eve and deals such as discounts on the Furby Boom toy.
The company, which last year kept most stores open for 88 hours in a row, said online orders placed by 9 a.m. PST on Dec. 23 with the express shipping option checked will be delivered by Christmas Eve. Customers can also choose to buy a product online and then pick it up in stores by 4 p.m. Dec. 24.
Kohl's said it will keep its doors open for more than 100 straight hours for the first time. Shoppers can pick through the shelves from 6 a.m. Dec. 20 through 6 p.m. Christmas Eve.
The chain hopes to attract even more Americans by offering free gift boxes and access to a wider assortment of goods listed in digital in-store kiosks.
This year, Kmart stores will be open from 6 a.m. to 10 p.m. Christmas Eve – six more hours than last year. Sears stores, however, will be open one hour less than in 2012, with shoppers welcome from 8 a.m. to 6 p.m.
Target will serve shoppers from 7 a.m. to either 9 p.m. or 10 p.m. Dec. 24, depending on the location. The schedule, which is mostly unchanged from last year, also involves a 7 a.m. to 10 or 11 p.m. run Dec. 26.