You’d think that Starbucks, Dippin’ Dots and 7-Eleven would approach a heat wave with dollar signs in mind. Instead, all three chains are offering cool freebies this week, starting with Free Slurpee Day Wednesday.
To celebrate its 85th birthday, 7-Eleven is giving away Slurpees from 11 a.m. to 7 p.m. The chain in May began making the slushy bearers of brain freeze more diet-friendly by slicing out the sugar and halving the calorie count.
In Inglewood, Randy's Donuts is gifting customers with free doughnuts from 11 a.m. to 2 p.m. Wednesday to celebrate its 60th anniversary. The shop, famous for its giant doughnut-shaped sign, is a favorite of Tony Stark's, who visited in a scene from "Iron Man 2."Come Friday, Starbucks gets in the gratis game by handing out its new Refreshers beverage from noon to 3 p.m. Customers can get a free 12-fluid-ounce serving – or “Tall,” in Starbucks-speak. The energy drink is made with fruit juice infused with the extract of green, unroasted coffee beans.
Also Friday, Chick-fil-A customers who dress up as a cow will get a free breakfast, lunch or dinner. Partial costumes – think cow bells and furry ears – earn the wearer an entrée on the house.
On Saturday, from 7 to 9 p.m., Dippin’ Dots stores will hand out free samples of its new Clusterz ice cream dots to customers who print a coupon from the website. Last year, the company filed for bankruptcy but has stayed in business through the restructuring.
The economics of freebies are fascinating. During one of 7-Eleven’s earlier Slurpee giveaways, the convenience store chain’s Slurpee sales ended up soaring 38% -- even though 4.5 million free drinks were given out.