How hot is the real estate market in the Platinum Triangle right now? Here’s a pretty good barometer: The onetime Bel-Air estate of late St. Louis Rams owner Georgia Frontiere, which sold for $38 million in an off-market deal in March, has been listed for sale at $45 million. That’s more than a 15.5% price increase in roughly two months and nearly $26 million more than what it went for in 2011.
Designed by Paul R. Williams in 1931 and remodeled in 2007, the Spanish Colonial Revival estate sits behind a gated drive with a main house, a guest house, a tennis court, a swimming pool and formal landscaping on nearly 2 acres. Two motor courts can accommodate as many as 40 vehicles.
Within the 15,727 square feet of living space is a home theater, a library, a bar, an art studio, a gym and a wine cellar. there are 10 bedrooms and 15 bathrooms. The main-floor master suite features a private patio and garden.
Decorative tile, beamed cathedral-style ceilings, wrought-iron accents and a central courtyard with a fountain are hallmarks of the architect’s early technique, which would take on a more traditional style in the years that followed.
"This Spanish Colonial Revival masterpiece marks a transition for Paul Williams from his early Mediterranean and Spanish work to the grand 1930s traditional homes for which he is most well known,” said Williams’ granddaughter Karen Elyse Hudson, who has written a number of books on his work. “Like the Georgian Colonials that were to come, his attention to detail is evident at each turn, and his flawless design makes the home as livable for today's family as it was the first day the original owners moved in."
Frontiere purchased the estate in 1977 for $760,000, records show. Nearly 30 years later, she sold the home to a developer for about $9 million, according to The Times.
Jeff Hyland of Hilton & Hyland, an affiliate of Christie’s International Real Estate, is the listing agent.
The former Rams owner, who died at 80 in 2008, inherited a majority share of the team from her sixth husband, Carroll Rosenbloom, following his death in 1979. The next year, she moved the team from Los Angeles to Anaheim and then to her native St. Louis in 1995.