The Mountain View, Calif., company announced the purchase Tuesday afternoon, saying it would use Songza to improve its
Songza, available free with advertisements, works by asking users their mood or activity. That information is used to determine which human-curated playlist the service should play.
Last year, Google launched Google Play Music All Access, a service that gives users access to millions of songs for a monthly subscription price of $9.99. But the service has not caught on. Instead, the a la carte music-streaming market has been dominated by
Apple made a big bet to combat Spotify in May by purchasing Beats Electronics for $3 billion. That deal included Beats Music, a rival to Spotify that also costs $9.99 a month.
Amazon followed suit in June with the launch of Amazon Prime Music. Though its song catalog isn't as comprehensive as others in the space, Amazon Prime Music is bundled into Amazon Prime, which is available for $99 annually. Amazon Prime also includes access to the Seattle company's video streaming service and free two-day shipping on certain products from the online retailer.