The pairing of Chicago Bulls basketball player
Adidas recently began airing a basketball spot featuring Rose called "Basketball Is Everything." The commercial, which was developed by the Santa Monica-based creative agency 180LA, features an orchestral version of Handel's "Sarabande" from the his Keyboard suite in D minor.
The music, which
"The team tried several different options. But when Kirk put Handel against picture, it all really came together. Adidas loved it immediately," said Amy Jacobowitz, PR manager for the creative agency.
Stacy Wall, an award-winning director of commercials, shot the spot in the L.A. area over a couple of days. (Wall is currently in Tokyo on another project and was unavailable for comment.)
So far, the commercial has racked up nearly 5 million hits on YouTube since being posted on Oct. 1.
180LA said it worked with the Adidas marketing team to come up with the idea and the script. The agency declined to say how much the commercial cost to make.