Powell will continue to serve as head of Paramount's digital entertainment and Insurge Pictures unit, Paramount said Monday in a statement.
"Amy has proven herself to be a highly talented, innovative and creative executive," Paramount Chief Executive Brad Grey said in a statement. "Her skill and experience working across all platforms, at engaging audiences, and, most recently her work at Insurge, will be instrumental as we build a versatile television operation."
Paramount expects to spend at least five years reassembling a television production studio after handing off its profitable TV production studio six years ago to
"I look forward to integrating the television group's capabilities with what we are already doing to provide great content for our audiences on every screen," Powell said in a statement.
Powell, who began her career at CNN, joined Paramount in 2004 after working in interactive marketing at
For the last two years, Powell has led Paramount’s digital arm that seeks original content developed for the Web that can be used on other media platforms. The label has released
In her role as president of Paramount’s small-budget Insurge Pictures, she will continue to report to Adam Goodman. Insurge released the musical documentary “
Powell also will coordinate with Paramount's Vice Chairman Rob Moore on digital and business affair matters.