Jackie Robinson beat the odds again this weekend, as a film about the player who broke baseball's color barrier outperformed at the box office.
The weekend's other new film,
Those who saw "42" this weekend loved it, assigning the film a rare perfect average grade of A+, according to market research firm CinemaScore. That's great news for
"42" attracted both genders in nearly equal measure and played well with all races in suburbs and in cities. The picture drew an older crowd, however, with 59% of the audience over 35. Dan Fellman, the studio's president of domestic distribution, said that indicated the resonance of Robinson's tale with those familiar with his story.
"Most adults remember what he accomplished and the purpose of what he did for not only baseball but the betterment of mankind," Fellman said. "I think the story is proving to be a lot greater than many people had anticipated."
"42," which stars Hollywood newcomer Chadwick Boseman as Robinson alongside Harrison Ford, was financed by Thomas Tull's Legendary Pictures for $40 million. The movie is set in 1947, when Robinson joined the Brooklyn Dodgers, illuminating the country's racial tensions.
With its disappointing opening,
The opening weekend crowd was overwhelmingly young: 75% of the audience was under the age of 25. But the audience gave the picture an average grade of C-.
Asked whether the latest film's lackluster debut meant the franchise had run its course, Erik Lomis, the independent studio's president of theatrical distribution and home entertainment, said he hoped not.
"There's always going to be great stuff to poke fun at," he said of the series, which spoofs popular horror films. "Are we OK with this opening? Yeah, we're OK with it. We're not over the moon."