Sprout is spreading its roots.
The kids network aimed at children ages 2 to 5 has landed a distribution deal with
Getting access to Cablevision subscribers is key for Sprout because the cable operator serves affluent parts of
Sprout, which is a partnership between
"Sprout's a place you can trust," said Sandy Wax, president of the almost 8-year-old cable channel.
Last week, Sprout unveiled details on new programming, including "Ruff-Ruff, Tweet & Dave," a preschool game show that kids can play along with by using an
"The iPad was made for our audience," Wax said. "They love to touch things."
In an interview, Wax said her audience is no different than the typical teen who is doing five things at once.
"The biggest challenge is capturing their attention, the competition for their eyeballs is getting even more intense."
One thing Sprout isn't doing yet is selling its shows to
"Our distributors are really concerned about that," Wax said, adding that Sprout is "treading gently into that space."
Follow Joe Flint on Twitter @JBFlint.