Online ticketing service Fandango is enlisting comedian and actor Kevin Hart in its first national TV network ad campaign.
On Monday, L.A.-based Fandango, which is owned by NBC Universal, will debut an ad campaign on NBC and other cable channels featuring Hart touting the benefits of watching movies on the big screen and, of course, Fandango.
Hart is featured in two spots, including one called "Hero Dad," in which he turns into Fandango Man, a caped hero who whisks his kids to the movies and bypasses lines in order to get the best seats, where they are "not blocked by big people heads."
Fandango, whose previous TV promotional campaign featured bag puppets, hired L.A.-based advertising agency and production company Stun Creative to produce the latest TV and digital ad campaign.
In addition to Hart, the campaign features actors Dulé Hill, Chelsea Kane, Jurnee Smollett-Bell, "The Daily Show's" Al Madrigal, and Mark Salling from "Glee," among others.
"We created a fun, limitless world where live action and animated illustrations combine to tell Fandango-full adventures," says Jonas Morganstein, who heads Stun Creative's design and animation division. "From a shirtless architect to amorous bears to an ex-girlfriend turned zombie ... truly anything goes."
Fandango, which sells tickets to more than 22,000 screens nationwide, also announced it was partnering with Dolby Laboratories and the USC School of Cinematic Arts to launch the second season of its original video series, “Fandango Frontrunners.”
Hosted by Oscar expert Dave Karger, the series features interviews with A-list talent about their careers and performances. The series will include an event on Feb. 9 at USC, where award nominees will answer questions from the film school's students in the audience and via Twitter.