Musical sports highlights may become the next big thing online.
AVbyte, a YouTube Channel headed by brothers Vijay and Antonius Nazareth, won a contest held by Fox Sports, YouTube and Ford to develop a new online show.
The entry featured two sports anchors singing highlights. Musical numbers are what AVbyte specializes in on its channel.
AVbyte will get a six-month development deal with Fox Sports and a promotional package across Fox Sports' media channels that is valued at $1 million.
The contest is part of Fox Sports' effort to find unique content for its online channel.
"Rather than assume we knew how to do that ourselves, we decided to go to the YouTube creative community," said Pete Vlastelica, senior vice president of digital for Fox Sports.
Fox and YouTube Space LA, which is the online video company's Playa Vista production center, brought 12 YouTube channel creators to develop and shoot thier videos over a three-day period. Fox Sports executives chose the winner.
Follow Joe Flint on Twitter @JBFlint.