So much for team loyalty.
Ratings for the Los Angeles Lakers on SportsNet have taken a dramatic tumble this season, along with the team's win-loss record.
According to Nielsen, Lakers games have averaged a 2.15 household rating on Time Warner Cable's SportsNet this season. That translates to 122,000 households and is a 54% drop from the previous season and is believed to be a new low for the franchise. The team's season ends tonight in San Antonio against the Spurs.
The previous low for Lakers games was a 2.71 rating for the 2004-05 season, when the team was on Fox Sports West.
Despite the woes of the Lakers, it's still their town. The rival Clippers are headed to the playoffs, yet their audience remains much smaller.
This season, Clippers games averaged a 1.27 rating, which translates to 72,000 households. Last year, the Clippers averaged a 1.57 rating, or 88,000 households.
Despite the ratings decline, the Clippers still managed to close the ratings gap between the two teams to the closest ever.
Follow Joe Flint on Twitter @JBFlint.
If you are interested in receiving an email alert when the Morning Fix is live please send me a note.