The National Football League has tapped Perkins Miller, formerly of the WWE and NBCUniversal, as its chief digital officer.
The move is part of a reorganization of the NFL Media Group spearheaded by Chief Operating Officer Brian Rolapp.
"As you well know, the walls between 'traditional' and 'digital' media have all but disappeared, and as such, our media strategy has had to change and evolve," Rolapp said.
At WWE, Miller was executive vice president of global digital media and played a key role in the development and launch of the WWE Network, the new online programming service that premiered in February and has about 700,000 subscribers.
The NFL has been aggressively expanding its own digital offerings. This summer, it is launching NFL Now, an online network that will feature highlights and allow fans to create their own channels based on favorite teams and players. Verizon, Microsoft, Gillette and Yahoo have signed on as launch partners for NFL Now.
Separately, the NFL said Frank Supovitz is exiting his role as senior vice president of events to open his own event management consulting firm. Supovitz has been heavily involved in Super Bowl planning for the league for almost a decade.
"We will miss his leadership and expertise, which has been instrumental in raising the level of all our events," said NFL Commissioner Roger Goodell.
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