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Pay TV subscriptions to reach 1 billion by 2018

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Thank Asia for growth in pay TV.

Global pay TV subscribing households are projected to increase to about 1 billion by 2018, an increase of about 30% from 772 million in 2012, according to Digital TV Research.

Based on the firm’s forecast for 97 countries, the Asia Pacific region will contribute 59% of the global total by the end of 2018.

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The region could contribute 587 million subscribers, a 36% increase from 2012.

China will have the most subscriptions, at 313 million, up 34% from last year, according to Digital TV analyst Simon Murray, who established the firm in 2011.

India, increasing 35% to 158 million, will have the second-most subscribing households.

Following India, the United States is projected to reach 107 million, an increase of 6.6% from 2012.

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The other countries in the Top 10 include Russia, Brazil, Japan, Germany, Mexico, South Korea and the United Kingdom.

Pay TV penetration, the percentage of TV households that have a subscription, could rise to 63% globally by 2018, compared with 54 percent last year.

Digital TV Research publishes forecasts and analysis on the television industry.

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Follow on Twitter: @rfaughnder

ryan.faughnder@latimes.com

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