Christian Grey has some competition at the domestic box office this weekend.
The R-rated romantic crime comedy, which cost about $50 million to make, could debut to up to $22 million in the United States and Canada, according to people familiar with pre-release audience surveys.
Meanwhile, "Fifty Shades of Grey," which dropped more than 70% in ticket sales in its second weekend, is expected to add $11 million to $12 million. Its whopping domestic haul to date is $133.3 million.
Directed by Sam Taylor-Johnson and based on E.L. James' erotic novel, "Fifty Shades of Grey" follows kinky billionaire Christian Grey (Jamie Dornan) and his demure love interest Anastasia Steele (Dakota Johnson).
The film, which cost about $40 million to make, debuted to $94.4 million over the four-day Presidents/Valentine's Day weekend, making headlines for its record-setting numbers and risque storyline.
"Focus" marks Smith's return to the big screen after "After Earth" flopped in June 2013. The $135-million Sony sci-fi flick, which co-starred Smith's son Jaden, opened to a paltry $27 million and went on to gross just $60.5 million domestically. It did well overseas, however, generating $183.3 million.
Written and directed by Glenn Ficarra and John Requa ("Crazy, Stupid Love"), "Focus" follows a con artist named Nicky (Smith) who trains and eventually falls for Jess (Robbie). After they break up, three years later, they reunite in Buenos Aires, both there to con the same billionaire.
Fandango, the nation's largest online ticket company, said on Wednesday that the upcoming film is leading ticket sales on its site, earing a 77 out of 100 on the "Fanticipation" movie buzz indicator. It is the best advance ticket sales for a Smith-led film since "Men in Black 3" in 2012.
Fellow newcomer "The Lazarus Effect" will likely launch with $12 million to $14 million. The low-budget horror film was co-produced by Blumhouse, the company behind the "Purge" franchise, and Mosaic, for just $5 million. Relativity Studios acquired it for $3.3 million.
It is tracking well among 25-to-35-year-olds.
Meanwhile, fresh off its Oscar wins, "Birdman" will take flight in 1,000 additional theaters.
Focus Features will roll out "Maps to the Stars," starring Julianne Moore and Robert Pattinson, in 50 theaters.
Also in limited release, Roadside Attractions will distribute war drama "'71" and Radius-TWC will launch action thriller "Everly."
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