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Univision's KSCA-FM wins in radio ratings with 'Bueno, Mala, Feo'

Radio
Univision's "El Bueno, La Mala y El Feo" morning radio show proves an April ratings winner in L.A. area
KSCA-FM commands 4.6% of the L.A.-area radio audience during the key morning drive time

Univision Radio's recently launched morning radio show "El Bueno, La Mala y El Feo" ("The Good, the Bad and the Ugly") has proved anything but ugly in the ratings.

In April, the company's regional Mexican station KSCA-FM (101.9) won the key "morning drive" time period -- weekdays from 6 to 10-a.m. -- in terms of audience share in the Los Angeles market, according to numbers from Nielsen Audio. In March, KSCA ranked No. 5 in the time slot.

The jump marks a victory for the station after Univision launched "El Bueno, La Mala y El Feo" in December to fill the time period previously filled by Eddie "Piolin" Sotelo.

Sotelo was once the most popular personality in Spanish-language radio. Univision canceled his program last summer amid allegations of sexual harassment, which Sotelo denied. Rather than replace Sotelo with a single DJ, it chose a trio of hosts: Raul Molinar, "El Bueno"; Sylvia del Valle, "La Mala"; and Andres Maldonado, "El Feo." The show airs 5 to 10 a.m. in Los Angeles.

KSCA commanded 4.6% of the radio audience during the time period considered prime time for radio, edging out KROQ-FM (106.7) and KIIS-FM (102.7), which garnered 4.5% and 4.3%, respectively.

In overall ratings, pop destination KIIS was again the top station in Los Angeles, accounting for 5.3% of radio listening, followed by pop and rock station KBIG-FM (104.3) and classic hits outlet KRTH-FM (101.1).

With chart-toppers from the likes of John Legend, Jason Derulo and Justin Timberlake, KIIS drew about 3.85 million people for more than five minutes each week.

In public radio, news and information broadcaster KPCC-FM (89.3) and classical station KUSC-FM (91.5) virtually tied, with 1.8% of listening each.

In terms of overall audience share, the top 10 stations were, in order: KIIS, KBIG, KRTH, KPWR-FM (105.9), KOST-FM (103.5), KAMP-FM (97.1), KLVE-FM (107.5), KCBS-FM (93.1), KROQ and KFI-AM (640).

Copyright © 2014, Los Angeles Times
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