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'The Amazing Spider-Man 2' spins web over Super Bowl audience

Television IndustryOnline AdvertisingThe Amazing Spider-Man (movie)Fox Sports (tv network)Sony Corp.

Spider-Man swept the competition at the Super Bowl.

The promotion for "The Amazing Spider-Man 2" was the most effective commercial that aired during Sunday's broadcast of the Super Bowl, according to a survey by MovieTickets.com.

The company, which sells tickets on behalf of more than 260 theater chains in 22 countries, surveyed nearly 5,000 active moviegoers to rank the most effective movie commercials, based on which ones were the most remembered and the most likely to convince consumers to watch the films in theaters.

And it was a clean sweep for Sony Pictures' promotion for the latest Spider-Man installment, with 77% of respondents saying they remembered seeing the ad during the game, edging out the commercial for "Transformers: Age of Extinction," which got a 75% score.

"Need for Speed" came in third (70%),  followed by "Captain America: The Winder Soldier" (48%) and "3 Days to Kill" (38%), according to the survey.

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Super Bowl movie trailers/commercials were limited this year, with only three movies airing during the national TV broadcast of the game itself while six total movie ads were spotted on the Fox Sports online stream.  For its survey, MovieTickets.com surveyed participants on all the movie advertisements shown Sunday.

The survey also found that 59% said they watched the entire game from kickoff to the end on TV or online live stream.

This was also the first year Fox Sports had a free online stream of the game.  Overall, 60% of survey respondents said they used social media (e.g. Facebook; Twitter, etc.) while watching the game.

Additionally, half of overall respondents went to YouTube to continue watching SuperBowl ads. The film-related commercial they were most eager to search and watch again was "The Amazing Spider-Man 2," followed closely by the spot for "Transformers: Age of Extinction."

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Television IndustryOnline AdvertisingThe Amazing Spider-Man (movie)Fox Sports (tv network)Sony Corp.
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