The studio behind the "Shrek" and
But Katzenberg, speaking at this year's VidCon online video convention in Anaheim, indicated in a question-and answer session with well-known blogger Hank Green that he's is looking up and ahead.
About five months since its launch, YouTube Nation -- DreamWorks Animation's bid to lure the Internet generation -- has racked up 1.6 million subscribers and more than 25 million views.
And it has Katzenberg plotting on the best way to build from that.
"I still think it's at the beginning of the beginning," he said before the packed room. "And I think we'll create verticals here -- YTN Music, YTN Sports, YTN Beauty -- where we can get many more verticals, where we can have an even greater impact across the ecosystem of YouTube. ... It's not just the linear experience I'm interested in."
YouTune Nation is a daily show that spotlights the best and most popular videos. The ability to curate is a key component for growth for all parties, Katzenberg said.
He likened it to the days of
Then there's the studio's multimillion-dollar acquisition of popular teen network AwesomenessTV, which marked the company's first concerted entry into the online video space. Katzenberg said he isn't sure the company would have entered the space had it not been for AwesomenessTV founder
"I'll be honest and say to you, I'm not so sure we would have," Katzenberg said. "I have to give [Brian] that level of credit because I think he is a singular talent. This world of short-form, snackable content, he's just incredible at it."
Katzenberg said it's a move he's glad the company took when it did.
"Those who are in it today are the ones who are going to understand it the best tomorrow, and be a part of fit as it evolves," he said.