Walt Disney Co. is giving 10 startup companies the chance at $120,000 to develop their ideas and receive mentoring from top company executives.
The three-month mentorship and seed-stage investment program, called Disney Accelerator, begins June 30, and will give participants access to various company resources, including iconic Disney characters and stories.
Disney Accelerator will end in September with Investor Demo Day, when the 10 teams will present their ideas to prospective investors.
Disney Accelerator will be managed by Techstars, a startup accelerator and mentorship-driven seed stage investment program.
Disney, based in Burbank, isn't the only entertainment company to get in on the accelerator action. Warner Bros. and Turner Broadcasting have partnered on a similar three-month venture called Media Camp.
Disney has a history of initiatives that are meant to foster talent: The company's famously secretive Imagineering branch has offered an internship program that has given interns a chance to brainstorm ideas for theme park attractions.
Applications to Disney Accelerator are due by April 16.