As participants of Media Camp, an accelerator program led by Turner Broadcasting and Warner Bros that began in 2012, representatives of the start-ups worked alongside studio executives and attended workshops and mentoring sessions. Each start-up was also given $20,000 to kickstart their efforts.
"Not the least of which is that there are a lot of smart entrepreneurs who can move very quickly to build platforms or products that can help us in our business.... If what they do is great, then it's a win for the entire industry."
Here's a roundup of the start-ups and what they pitched on demo day:
Headed by Chief Executive Justin Wu, the start-up created a platform that helps content creators monetize their videos through e-commerce and advertising.
The company tracks analytics and uses merchandise and video integration to "bridge the gap between e-commerce and video," Wu said.
"Shopping online is boring -- you see static images that you have to scroll through," said Sidevision co-founder Ying Ying Lin. "Our experience focuses on engaging audience more through video."
If Alfred Hitchcock were alive today, how would he tell a story? Portal Entertainment CEO Julian McCrea said he doesn't think it would be through film. Three years ago, with that thought in mind, McCrea launched the British company.
In 2013, the company launched its first interactive thriller for the
McCrea said the company is now developing two projects with Warner Bros.: a horror digital series for mobile devices and a five-minute horror attraction for virtual-reality devices.
"Discover, snip, share and retrieve."
That's the goal of the mobile and Web-based video editing tool created by Bubbl. The company's tool enables users to grab clips from their favorite videos and share them with people in their social networks.
"Like every enormous vision, it started with Tom Cruise," joked Zonoozy, showing the audience a clip from the film "Minority Report," in which Cruise is touching things on a screen using special gloves.
"I sat there and was like, 'I don't know how to make those gloves, but I would love to touch streaming video,' " Zonoozy said.
Although most companies use descriptive analytics to help companies improve their social media presence, Wisemetrics CEO Stephane Allard said the French company opts to go beyond that.
"We use predictive analytics. We tell you what will happen and what you should do about it," he said. "Great content doesn't count for much if no one sees it."
Allard said the start-up aims to help companies have the content they put on social media "rise above the clutter."
Based in Australia and Santa Clara, Calif., the company created technology that is like a digital video recorder but for mobile platforms.
It also sends users push notifications at optimal times based on user behavior to "re-engage" fans.