Move over, millennials and teens, YouTube's got a new audience it's trying to woo: kids.
The YouTube Kids App, available on
YouTube partnered with family advocacy groups and NGOs to have them test the app in advance. The app includes parental controls so adults can monitor watch time of videos and turn sound or search on videos on and off.
Channels and playlists -- which feature tutorials, songs and other family-focused content -- are organized into four categories: show, music, learning and explore. Content will include videos from Jim Henson TV, DreamWorks TV, National Geographic Kids, Reading Rainbow and popular YouTubers.
USA Today and the Wall Street Journal first reported the news.