Paramount's return to television production after seven years signals the increasing importance of producing content for broadcast and cable channels and newer digital platforms as technology blurs the definition of television.
With streaming services such as
"The definition of television has changed," said Amy Powell, who was promoted Monday to president of Paramount Television, from head of digital entertainment.
"We want to build something that is going to create television for all of these different screens: premium pay channels, traditional broadcast, cable channels and all of these other new platforms," she said.
Viacom surrendered its Paramount TV production capabilities as part of a corporate split that created separate publicly traded companies, Viacom Inc. and CBS Corp.
Viacom held on to the Paramount Pictures movie studio and its stable of lucrative cable channels, including
CBS rebranded the studio CBS Television Studios.
Paramount will have to build its TV production studio from scratch, an endeavor the company estimated could take as long as five years. Powell said Paramount would be selective in its projects.
The company probably will scour its movie vault for potential TV content.
Earlier this year, Paramount formed a high-profile partnership with
Unlike the recent venture with
Powell, who began her career at CNN and joined Paramount in 2004, has for two years led the studio's digital arm that develops original content for the Web and other media platforms. That unit has released
Powell also will continue to serve as head of Paramount's small-budget film division, Insurge Pictures.