ARTS & ENTERTAINMENTENVELOPEFashion

Oscars 2013: Let the red carpet games begin

FashionEntertainmentFashion ShowsAcademy AwardsMarketingValentinoRaf Simons

Cleavage, mermaid trains, spray tans and borrowed bling, oh my. The Oscars red carpet fashion show is getting underway in Hollywood.

Who will wear what tonight? Well, it’s not much of a guessing game. Anne Hathaway is expected to wear Valentino, a house with which she has a long association. (Valentino made her wedding dress last year.) And Jennifer Lawrence, who appears in the new Miss Dior advertising campaign, will no doubt wear something by Dior designer Raf Simons.  Charlize Theron is another face of Dior (in other words, under contract with the fashion house), so it’s likely she will wear Dior as well.

Oscars 2013 red carpet photos

There are a few wild cards. I’m looking forward to seeing Quvenzhané Wallis, the young star of “Beasts of the Southern Wild,” who has such a fun sense of style and seems to genuinely be having the time of her life. This girl is going places. It was announced today that she will star in the upcoming remake of “Annie,” produced by Jay-Z.

I’m also looking forward to seeing some of the other wild cards, like Amanda Seyfried, Adele and Naomi Watts.

Oscars 2013: Nominee list | Ballot | Trivia | Timeline

Getting dressed for the Oscars red carpet is a tricky balancing act. With one dress, stars have to try to appeal to the general public as well as to the more discerning insider fashion crowd. They have to represent the designer brand they are wearing (and in some cases, are paid to wear).  But more importantly, a star’s red carpet look should say something about their personal style. Because a star’s personal style is a powerful marketing tool to land magazine covers, lucrative cosmetics endorsement deals and, if they are lucky, their own perfume and personal clothing line someday.

Let the games begin.

ALSO:

London and Milan Fashion Week highlights

Jennifer Lawrence, Bradley Cooper shine at 'Silver Linings' party 

Thierry Mugler drops Oscar Pistorius from fragrance ad campaign

MORE OSCAR COVERAGE

PHOTOS: Show highlights

Oscars 2014: Behind the scenes

PHOTOS:Red carpet arrivals

 

 

Copyright © 2014, Los Angeles Times
Related Content
FashionEntertainmentFashion ShowsAcademy AwardsMarketingValentinoRaf Simons
  • Oscars 2013: Top nominees and winners
    Oscars 2013: Top nominees and winners

    A look at the top nominees for the 85th Academy Awards including "Lincoln," "Zero Dark Thirty" and "Argo." Winners | Red carpet | Show highlights | Quotes | Backstage | Winners' room | Best & worst moments | Best...

  • Oscars 2013: Red carpet arrivals
    Oscars 2013: Red carpet arrivals

    Jessica Chastain, Amy Adams, Anne Hathaway, Kerry Washington, Hugh Jackman and more stars arrive at the Dolby Theatre for the 85th Academy Awards. By Jevon Phillips. Winners | Red carpet | Show highlights | Quotes | Backstage | Winners'...

  • Oscars 2013: From the winners' room
    Oscars 2013: From the winners' room

    A backstage look at winners from the 2013 Oscars. Winners | Red carpet | Show highlights | Quotes | Backstage | Winners' room | Best & worst moments | Best dressed | Worst dressed | Complete...

  • Oscars winners and nominees 2013: Complete list
    Oscars winners and nominees 2013: Complete list

    Ben Affleck's film "Argo" took the best picture Oscar at the 85th Academy Awards. Other marquee winners were Daniel Day-Lewis for lead actor for “Lincoln,” Jennifer Lawrence for lead actress for “Silver Linings Playbook,” and Ang Lee for director for “Life of...

  • Oscars 2013: Best & worst moments
    Oscars 2013: Best & worst moments

    From Jennifer Lawrence's fall to William Shatner's "Star Trek" appearance, here are some of the best and worst moments from the 85th Academy Awards on Sunday night. By Patrick Kevin Day. Winners | Red carpet | Show...

  • Oscars 2013: Show highlights
    Oscars 2013: Show highlights

    Jennifer Lawrence, Anne Hathaway, Daniel Day-Lewis and more accept their Oscar statuettes at the star-studded, music-filled 85th Academy Awards at the Dolby Theatre in Hollywood on Feb. 24, 2013. Here's a look at some memorable moments from the show. By Noelene Clark. Winners | Red...

  • Oscars 2013: Backstage at the Academy Awards
    Oscars 2013: Backstage at the Academy Awards

    Peek behind the curtain for backstage scenes that television viewers didn't see during the 85th Academy Awards Sunday evening. By Jamie Wetherbe and Noelene Clark. Winners | Red carpet | Show highlights | Quotes | Backstage | Winners'...

  • Oscars 2013: Quotes from the stars
    Oscars 2013: Quotes from the stars

    Quotes from the stars at the 85th Academy Awards on Feb. 24, 2013. Winners | Red carpet | Show highlights | Quotes | Backstage | Winners' room | Best & worst moments | Best dressed | Worst...

Comments
Loading