For the first time in 40 years, the
How best to navigate the weekday rush-hour traffic.
Tom Smuts, the 48-year-old writer-producer for
"It's about as long as it would take to drive," Smuts said.
Yes, it has come to this: bike shorts on the red carpet — or at least underneath the formal pants.
Simon Halls, a top publicist who represents
Drivers will need "to crank up the A/C because once they arrive downtown, they will emerge onto a super-hot red carpet," Halls wrote in an email.
The cast of ABC's hit
Some attendees are even planning to commit the ultimate non-L.A. act: leaving their wheels behind.
"We have, I think, a group of riders who are taking the Metro in," said academy President and Chief Operating Officer Maury McIntyre. Other attendees are planning to hire Uber drivers for the event, he added.
Of course, the final test for the Monday switch will be the ratings — those numbers that the industry lives and dies by every day. And on that score, NBC is making no promises.
Last year's telecast on
"It's going to be hard to match that," said NBC scheduling chief Jeff Bader.
This year's push into a weeknight highlights the immense ratings power of the NFL. Traditionally, the award show has aired on the last Sunday before the official start of the TV season in late September.
But NBC was not about to surrender one of its NFL contests, even for a show that honors television.
TV analysts warn that the week before
No matter how bad the traffic gets, Angelenos can take comfort in one fact: Having the Emmys on a weekday is better than not having them at all.
The 2012 Emmys pumped at least $43 million into the local economy, according to a study by the research firm Micronomics. Women attendees spent more than $1 million on shoes alone, the researchers said.
The cash influx explains why local businesses aren't necessarily screaming about the imposition this year. The TV academy reached out early to industry groups to warn about traffic tie-ups and other concerns.
"Some businesses are telecommuting or having people leave early," said Ruben Gonzalez, senior vice president of the L.A. Chamber of Commerce.
Meanwhile, Smuts' cycle experiment demonstrates how attitudes toward urban transportation are changing, even in a car-obsessed city like L.A.
He worked with Mayor
"The only reason no one did this 10 years ago was because there wasn't a nominee who wanted to ride," Smuts said.
He will be joined by coalition members for most of his ride, then by his wife — television executive producer Meredith Stiehm — for the final several hundred yards. To avoid a time-consuming costume change, he will ride wearing a blazer with a "breathable" nylon-cotton mix.
But for all of Smut's commitment to cycling, he'll skip pedaling back home after the Emmy festivities are over.
"It'll be three in the morning, and I will have had some gin and tonics," he said. "I'll be taking the car back."
Times Staff Writer Laura J. Nelson contributed to this report.