Art and reality merged for
Inside the theater and before accepting the festival's real Glory to the Filmmaker 2014 prize, Franco got a little work done, shooting an award-show scene for the upcoming movie "Zeroville." A scene also set at the Venice Film Festival. The 1977 Venice Film Festival.
So, that explains the velvet suit.
Once everyone got back to reality, it was time for "The Sound and the Fury."
In "Zeroville," Franco portrays a film obsessive "so enamored with movies that they become religion to him," he explained to the Associated Press. The adaptation of the Steve Erickson novel follows the character Vikar -- that guy with the stars of "A Place in the Sun" inked on his noggin -- on his journey through 1970s and '80s Hollywood.
Premiere-goers there to see Franco were in for a treat, and while they were told to put their phones away while filming was going on some just couldn't resist, the Hollywood Reporter said.
For the "Zeroville" scene, shot in two takes, the words "35th: 1977 Venice Film Festival" flashed on a screen, THR said. Venice Film Festival director Alberto Barbera got in on the action playing an awards presenter and Franco, as Vikar, came onstage to accept the fictional accolade.
A "before" shot with a full head of hair gave way to an "after" pic with a buzz cut. The bald head came next, becoming the blank slate for that tattoo, which was applied by a makeup artist. Along the way, Franco squeezed in a plug for Gucci, the fashion house that has hired him to be the face of its men's fragrance.
Franco said he can afford to have fun these days.
"I think my endeavors used to be driven by more of a need to prove myself," he told the AP. "But nowadays it's not the same. I have enough work I've done that I'm proud of, and will always be proud of.