"Every summer, one movie comes along that moves you unlike any other."
So goes the most recent television advertisement for
"People Like Us" follows a young man (
Still, "People Like Us" writer-director Alex Kurtzman said the fact that a movie like "Marigold Hotel" can still find a following is encouraging to him.
"Especially in the summer, where there's so much noise, it's very hard to find something for an older audience that they can relate to," said Kurtzman, who, ironically, co-wrote two of the films in the high-decibel
The film's leading man has also had plenty of experience with bigger-budget blockbusters, appearing in the reboot of
"We live in an odd time where it seems like it's the blockbusters are what people really crave," Pine said at the film's
So far, however, pre-release audience surveys indicate the film is not generating that much excitement. Interest in the film is not only relatively low, but has actually declined slightly in the last 10 days.
The film's cast, meanwhile, is remaining optimistic.
"I do think that audiences are coming for this kind of film," said