LAS VEGAS -- "The Super Bowl of music."
Radio-staple hit makers such as
For each, of course, the festival is an opportunity to promote new work -- Timberlake has said he's planning to play songs from his upcoming "The 20/20 Experience -- 2 of 2," and Perry and McCartney both have highly anticipated albums due out next month -- as well as to kiss the ring of one of the nation's largest broadcasters, whose radio stations continue to expose artists' music to huge numbers of listeners.
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But with its star-stacked lineup, iHeartRadio is also a chance for Clear Channel to demonstrate its influence at a moment when the very idea of radio is changing. The festival is named after a Clear Channel app that allows users to listen to the company's terrestrial stations over the Internet -- an obvious competitor to increasingly popular online music outlets such as
And the 2013 edition, the festival's third, suggests that iHeartRadio is taking hold as an annual event with rituals and expectations of its own. Last year,
Is iHeartRadio looking to establish a reputation for the unexpected like the one enjoyed by
"When you've got this level of talent on one stage, something's bound to happen," he said with a laugh. Then Poleman added that
And so is Pop & Hiss. Check back for a report from Friday's show.