Downtown, the new Calvin Klein women's fragrance fronted by
Mara and co-star
We have yet to take a whiff of the new perfume ourselves, but the folks at Coty Prestige (the actual makers of the scent) describe it as "open[ing] with bright top notes of Italian cedrat, bergamot and Tunisian neroli," having middle notes redolent of "pink peppercorn dusted over violet leaf and gardenia petals," and a dry down that evokes "Texan cedarwood with touches of incense, vetiver and warm velvet musks."
As if that doesn't sound intriguingly complex enough, the black-and-white advertising campaign in support of the fragrance was directed by David Fincher and includes a short film featuring Mara and set in New York City (the downtown part, we can only presume).
Downtown Calvin Klein (prices start at $45 for a 1-ounce eau de parfum spray) rolls out to department and specialty stores nationwide Sept. 1.