After aerialist Nik Wallenda crossed a gorge near the Grand Canyon via tightrope on Sunday, he came home with more than the kind of souvenir T-shirt one might pick up near a major national park.
Besides the publicity that such a feat attracts -- it was broadcast on Discovery Channel, after all -- and besides his gratitude at making the 22-minute walk without incident (he wore no safety harness and prayed aloud a lot during the journey, as well as with preacher Joel Osteen ahead of time), he has ended up with a lifetime supply of jeans for himself, his wife and kids.
The company now has erected a billboard in New York's
And, a spokesoman confirmed, they've offered Wallenda, his circus performer wife Erendira and their children, Yanni, Amadaos and
In a bit of punnery, the jeans maker's website also sports a photo of Wallenda, a seventh-generation performer, in mid-walk, with the statement: "It must be in his genes."