All The Rage

La Perla opens new-concept boutique at South Coast Plaza

La Perla boutique at South Coast Plaza introduces the lingerie label's new concept to the U.S. market

Lingerie purveyor La Perla has opened a new-concept boutique at South Coast Plaza.

La Perla has been reshaping its image since it was acquired by holding company Pacific Global Management. The retooled retail concept started with its flagships in London and Milan last winter, and the new boutique at South Coast marks the new concept's introduction in the United States.

Architect Roberto Baciocchi designed the new look of the stores. (He has also designed for Prada and Miu Miu.) At La Perla, he used Portuguese marble, painted fabric on the walls and a palette of pale blue, dusky pink and daffodil yellow with amethyst walls in the fitting rooms. The latter are entered through a symbolic gateway and include a service bell for summoning sales staff.

In September, La Perla will celebrate its 60th anniversary, rolling out a fall winter collection focused on key elements including lace, lingerie that can be worn as outerwear and what company representatives call "the spirit of the atelier."

South Coast Plaza is at 3333 Bristol St., Costa Mesa.

Openings

Todd Reed, a jeweler based in Boulder, Col., is scheduled to open a boutique  in Venice on Sept. 9. The 6,500-square-foot facility, located at 1511 Abbot Kinney Blvd., will feature three levels and  house a production facility, full bridal salon, retail space, outdoor atrium and an ultra-private lounge for clients.  The exterior will feature a “vegetative screen” more than  20 feet tall that extends from the exterior through a glass wall to the interior of the store. Todd Reed will be open 11 a.m. to 6:30 p.m. Tuesday through Saturday.

H&M plans to open a store at noon Sept. 10 at the Antelope Valley Mall, 1233 Rancho Vista Blvd., Palmdale. Customers are always invited to participate in H&M's garment recycling program and receive vouchers for 15% off their total purchase for each bag of used clothing from any brand they bring in to donate. On opening day, customers who bring in bags of clothing to donate before noon will also get a chance to win H&M gift cards valued between $50 and $100. Regular store hours are 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 8 p.m. Saturday and 11 a.m. to 6 p.m. Sunday.

Society, a new membership-based luxury hairstyling salon, is celebrating its grand opening from 6:30 to 8:30 p.m. Sept. 10. Members buy one of four packages and are billed monthly: $80 for blowouts only; $120 for a cut, single-process color and blowouts; $180 for cut, single-process base color, high and low lights, keratin treatments and blowouts; and $60 for men's unlimited cuts. The salon is in the former Warren Tricomi space at 8327 Melrose Ave. in West Hollywood. Drinks and hors d'oeuvres will be served at the grand opening; cocktail attire encouraged. RSVP@societysalons.com, (323) 655-4555.

Events

Unveiled Los Angeles, showcasing all things bridal, is scheduled from 11 a.m. to 3:30 p.m. Sunday at the W Hollywood, 6250 Hollywood Blvd. It will include a runway show featuring Amsale's spring 2015 collection at 2:45 p.m.  Tickets may be purchased in advance on the Unveiled website for $30 or for $40 at the door.

Orange County malls Fashion Island in Newport Beach, Irvine Spectrum Center in Irvine, and the Market Place in Tustin are planning numerous events for their celebration of Style Week OC, which runs Sept. 10-Sept. 20 (following the Orange County Fashion Council's  trade industry showcase Orange County Fashion Week Sept. 3-6). See both organizations' websites for complete event listings.

Sample sales

Splendid and Ella Moss have scheduled a sale from 9 a.m. to 4 p.m. Friday and 9 a.m. to 3 p.m. Saturday at the Bradbury Building, 860 S. Los Angeles St., 11th floor, in Los Angeles. Merchandise for men, women, girls, boys, toddlers and babies will be available from the labels Splendid, Ella Moss, Splendid Mills, Splendid Girl, Ella Moss Girl and Splendid Littles. Cash, Visa, MasterCard and American Express only. All sales final.

 

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