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'Mad Men' SC&P mugs at Joan's on Third, get 'em while they're hot

Eagle-eyed viewers of “Mad Men” this season may have noticed that the newly merged agency has a swanky new Sterling, Cooper and Partners SC&P logo in a modular, late 1960s-appropriate font, rendered in orange and yellow.

In Sunday night's finale, the logo appeared on coffee cups in Don Draper’s office, which immediately caught my eye, enough so for me to remark to my husband, "cool logo."

This morning, when I dropped by Joan's on Third to pick up a cup of coffee, I was delighted to find out that I could have my very own SC&P mug, free with the purchase of a regular cup of coffee.

I got the scoop on the underground marketing coup from Joan McNamara, hostess with the mostess, who opened her namesake gourmet marketplace in 1998, where she caters to such a stylish clientele that Women’s Wear Daily recently ran a street style round-up of photos taken on the sidewalk outside the restaurant.

“[AMC] approached us about it and I was thrilled because I’m a fan of the show,” McNamara said. “When I watched the finale last night and saw the cup, I said, ‘Yes!’”

You can pick up your own SC&P “Mad Men” cup (and a cup of Stumptown brew) for $3.50 while supplies last.

Joan’s on Third, 8350 W. Third St., Los Angeles, (323) 655-2285. 

booth.moore@latimes.com

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