What better way to launch a line of party dresses than to throw a party, invite all your model-gorgeous friends and dress them for the event?
That's exactly what L.A. stylist and society maven Mary Alice Haney did on Thursday night, when she hosted a dinner and disco party at the Standard Hotel's Mmhmmm Lounge to mark the arrival of her collection on Net-a-Porter last month.
Except, she reported, the line has already nearly sold out on the fashion website. (More stock is coming soon, and you can also purchase the collection at ShopHaney.com.)
The line was created around the idea of customizable gowns, or "prêt-à-couture," as Haney calls it. Styles are inspired by and named after Haney's star clients, such as Reese Witherspoon and Jessica Alba, and stylish pals, such as Minnie Mortimer and Alexis Swanson Traina.
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