Actress Penélope Cruz and her sister Mónica Cruz have taken the wraps off the debut collection of L'Agent, the diffusion line of lingerie they co-designed for Agent Provocateur with that label's creative director Sarah Shotton and which rolled out to retail today.
The advertising campaign for the fall-winter 2013 inaugural collection also happens to mark Penélope Cruz's directorial debut -- a short film featuring her sister Monica, Miguel Angel Silvestre as a man with a very special pair of spectacles, and Irina Shayk as a nearly-nude descending a staircase.
"The campaign film was very personal and important for me," she says in the collection's press materials. "It was the first time that I directed, and it was a very interesting experience. They gave me all the freedom, and I was able to tell the story I wanted to tell."
There's another personal aspect to the collection too. The collection is organized into 15 ranges, each bearing a Spanish girl's name and reflecting a different personality (the Garanimals of lacy undergarments, perhaps?) -- from playful Clementina to modern Alyce with the likes of naughty Lolitta, ultra-pretty Elsa and sophisticated Simona in between. Two of those will return season after season. You guessed it: the Penélope (a sleek, grown-up take on shapewear in a black-and-white color palette) and the Mónica (flirty, fun, all-over sheer lace pieces in hot pink with black satin bows).
The collection ranges in price from $30 for seamed fishnet stockings to $152 (a polka dot mesh bustier) and includes an assortment of lacy underthings ($33 to $46), bras ($66 to $82), bodysuits and half slips ($148). (By comparison, the namesake Agent Provocateur label retails in the $50 to $1,900 range.)