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Barbara Kruger sunglasses that artfully frame the L.A. scene

Barbara Kruger sunglasses that artfully frame the L.A. scene
Barbara Kruger, Freeway Eyewear and ForYourArt have collaborated on three styles of sunglasses ($200) that are available for pre-order now, to be delivered in December. (ForYourArt)

A cool pair of sunglasses -- a three-way collaboration between artist Barbara Kruger, Freeway Eyewear and ForYourArt -- are now available for pre-order for December delivery.

The temples of the "L.A. Rays" sunnies, as they're being called, bear the words: "Your gaze hits the side of my face," text that originally appeared in a 1981 piece by Kruger (one version of the image can be found at USC's website) in which they ran vertically down a photograph of a classical bust in profile.

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By putting the phrase on the sunglasses, notes the announcement, "the wearer transforms into both a voyeur and an object; a play on themes of looking, power, and the gaze." [Emphasis original]

We concur -- the overall effect is that instant moment of connected disconnectedness and familiar unfamiliarity that all good art has in common.

The $200 sunnies are available now for online pre-order and come in three versions; all black frames (with the words in white against a red background); a combination of tortoiseshell frames and red temples (with the words in black and white boxes); or a combination of black frames with red temple arms (as in the photo above, with the words in white letters), all $200 each.

If you ask us, when it comes to framing up the L.A. art scene in a way that's accessible, it's hard to think of a more appropriate symbol.

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