Shinola opens West Coast flagship in Silver Lake

Shinola opens West Coast flagship in Silver Lake
Bicycles hang from the ceiling in the new Shinola flagship store in Silver Lake. (Meghan Bob / Shinola)

Shinola -- the brand of watches, leather goods and bicycles that adopted the name of a vintage shoe polish when it sprang to life in 2011 -- opened its first West Coast flagship on Friday.

The company is known for making its wares in Detroit. As Chief Executive Officer Steve Bock told our Adam Tschorn last year, "Detroit as the underdog [and] rebuilding against the odds is a powerful story, and the American story of resilience and triumph over adversity really seemed to resonate internationally."

The new flagship is located in Los Angeles' Silver Lake neighborhood, which also has potent meaning for the brand. In a news release Bock found similarities in Silver Lake's embrace of the arts community and Shinola's embrace of craftsmanship. "It's the ideal setting to open Shinola's first location on the West Coast," Bock said.

The 1,100-square-foot store is at 3515 Sunset Blvd. It's open 11 a.m. to 7 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.


Aether, the brand that caters to outdoor adventure seekers, opened a Los Angeles flagship on Monday in the La Brea Design District. The store carries Aether's full collection of outdoor apparel for men and women, a changing collection of custom motorcycles and other items. The 4,000-square-foot space is at 161 S. La Brea Blvd. It's open 11 a.m. to 7 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday.

Fillmore & 5th, the San Francisco-based designer consignment boutique, has opened a store at 30750 Russell Road in Westlake Village. The boutique carries high-end apparel for men and women. It's open 11 a.m. to 7 p.m. daily. To make an appointment to sell items on consignment call (818) 706-0700.

Nike has opened a new-concept women's store at Fashion Island in Newport Beach. The 6,000-square-foot space includes apparel for running and training, sportswear and a fitness studio. The store will host a regular Saturday morning running club, a training club on Monday evenings, yoga on Tuesday evenings and open gym/personal training sessions daily. More information and class registration can be found on Nike's Orange County event page.

Vie Active, the Australia-based fitness-wear brand, plans to mark the opening of a new store in Venice with a celebration from 6:30 p.m. to 9 p.m. Tuesday. The party will include wine, light bites and music in the store at 1218 Abbot Kinney Blvd.

Trunk shows

Gearys is hosting a trunk show of fine jewelry by Katherine Jetter, who is considered to be an expert on Australian opals, which she incorporates into her creations. The trunk show is scheduled to continue through Dec. 30 at Gearys' flagship, 351 N. Beverly Drive, Beverly Hills. The store is open 10 a.m. to 6 p.m. Monday through Saturday.