Target throws a fashion party

Target throws a fashion party
A banner touts the Target style event. (Courtesy of Target)

Target has upped its fashion profile in recent years via a series of high-profile collaborations with designers including Missoni, Phillip Lim, Prabal Gurung, Jason Wu and Joseph Altuzarra.

Now the big-box retailer is moving into the trendy arena of fashion-focused "shoppertainment," bringing a style competition and evening of refreshments, music, bloggers and more to Southern California for the first time on Oct. 16.

The evening will include a style competition pitting three contestants against one another in challenges they have to solve using Target's collection of fall clothing and accessories. Scheduled to compete are blogger Erica Domesek of P.S. I Made This, blogger and television personality Yarel Ramos and wardrobe stylist Ali Levine.

Zanna Roberts Rassi, senior fashion editor of Marie Claire and correspondent for E! News, is to host. Rassi will also judge the competition, along with Olympic athlete Shaun White, Pixi Beauty founder Petra Strand and DJ Harley Viera-Newton.

The event will also include complimentary beauty bars, music and refreshments.

It's scheduled for 6:30 p.m. to 8:30 p.m. Oct. 16 at the Target at 7100 Santa Monica Blvd., West Hollywood. Guests are encouraged to RSVPĀ  on the event's web page.