Target throws a fashion party

Oct. 9, 2014 5:05 AM PT

Target has upped its fashion profile in recent years via a series of high-profile collaborations with designers including Missoni, Phillip Lim, Prabal Gurung, Jason Wu and Joseph Altuzarra.

Now the big-box retailer is moving into the trendy arena of fashion-focused “shoppertainment,” bringing a style competition and evening of refreshments, music, bloggers and more to Southern California for the first time on Oct. 16.

The evening will include a style competition pitting three contestants against one another in challenges they have to solve using Target’s collection of fall clothing and accessories. Scheduled to compete are blogger Erica Domesek of P.S. I Made This, blogger and television personality Yarel Ramos and wardrobe stylist Ali Levine.

Zanna Roberts Rassi, senior fashion editor of Marie Claire and correspondent for E! News, is to host. Rassi will also judge the competition, along with Olympic athlete Shaun White, Pixi Beauty founder Petra Strand and DJ Harley Viera-Newton.

The event will also include complimentary beauty bars, music and refreshments.

It’s scheduled for 6:30 p.m. to 8:30 p.m. Oct. 16 at the Target at 7100 Santa Monica Blvd., West Hollywood. Guests are encouraged to RSVP on the event’s web page.

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Susan Denley

Susan Denley is a former contributor to the All the Rage blog, associate features editor and editor of the Image section, which covers fashion, style, beauty – and their intersection with Hollywood and California culture. Over a career spanning four newspapers and two coasts, she’s been responsible for a wide variety of features and hard news beats as a reporter, editor or department manager. Denley left The Times in 2015.

Target throws a fashion party

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