We asked PacSun Chief Executive Gary Schoenfeld and Hot Topic Vice President Cindy Levitt what's hot for back-to-school this season. Clearly, denim is still the top-of-the-closet favorite.
The look: Skinny jeans in black or red or deconstructed. Combat boots paired with a dress, tights, a hoodie and a little jacket. A backpack.
Emerging: Panel-leg skinny jeans. Vests. Studs, spikes and pins to DIY-embellish backpacks and vests. Classic rock, Iron Maiden and Black Sabbath.
Biggest shift from last year: A bolder, darker and edgier silhouette, with a heavy DIY component.
The look: Skinny jeans, still. Lighter, brighter colors, especially mint. Fewer neons than in spring. Prints and patterns. Chino and twills for guys rather than denim.
Emerging: Early '90s-inspired denim vests and chambray shirts. Moto jackets for girls.